Finnish vintage furniture shop For Love or Money is specialised for 50's, 60's and 70's design. I created visual identity that reflects the style of that era and suits with the design objects of the period of time. The logo design was inspired by the playfulness of fifties wire and dots constructions such as Charles and Ray Eames’s Hang-It-All Rack. 

The colors are chosen to be matching to each others and working with the materials of the furnitures. The main color minty green suits beautifully to teak wood which was commonly used in interiors those days. Second main color is smokey light purple, typical color in interiors especially in the 50’s.

Client: For Love or Money 
Year: 2011